Hear from Four Legends of Marketing: May 21 at the Marketing Hall of Fame 2015

Be a part of marketing history & hear insights from four legendary marketers in one evening: Shelly Lazarus (Chairman Emeritus, Ogilvy & Mather); Yvon Chouinard (Founder, Patagonia); Trevor Edwards (President of Brand, Nike); and David Aaker (branding author, Professor Emeritus, UC Berkeley).

It’s an event you won’t want to miss! On the evening of Thursday, May 21st, the 2015 Marketing Hall of Fame Induction Ceremony will be presented by the New York American Marketing Association. Join us as we honor these marketing legends, who will each share a keynote speech with their views on brilliance in marketing.

Buy your tickets soon as we expect a sell-out! Join us for an evening of celebration, and connect over cocktails and appetizers with your peers. (Post to Twitter with hashtag #marketingHoF after purchasing your tickets, and be entered to win free entry to 5 New York AMA events!)

TICKETS sold here: http://www.nyama.org/event/2015-marketing-hall-of-fame-induction-ceremony/

 

The struggles of another legacy brand: Avon

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The famous doorbell sound and the welcoming voice that proclaimed “AVON CALLING,” is remembered by many as beauty products sold to you be a friend or neighbor. Yet, times have changed as the do in so many traditional businesses. “Avon Weighs Sale as Woes Deepen” in today’s WSJ is yet another wake up call to legacy brands that the market has a short memory and more nimble competitors can quickly outmaneuver slower moving giants. I remember, several years ago meeting Andrea Jong who at that time was CEO of Avon. It was a genuine moment when she entered the room. She had real presence and spoke quite eloquently about the role that Avon plays in empowering women. Avon has always been much more that a beauty products company because the business model created armies of women who helped each other. Interestingly, the door-to door sales approach is still going strong in developing and international markets, which now represent a surprising 80% of the company’s current revenue. In the U.S competition from other direct sellers like Amway, Mary Kay and Herbalife plus retail competition from the mass market beauty brands has lowered Avon’s market share to 4.3% from a previous high of 10% in 2007. So now, when you hear the words “Avon Calling,” it is most probably the phone ringing at a NY investment banking firm looking to find a buyer for the US business. The brand will survive because it has significant goodwill but most probably needs a new distribution strategy. I wish them luck.

Kahnconsulting
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