Is Workplace Design Reflecting Trends or Shaping Them?

Screen Shot 2016-08-25 at 8.43.41 AMOffice design is reflective of new work styles and the trends toward “agile” working. Many companies utilize and combine different styles like hubs, clubs, at home and roaming.

This brings up the classic chicken and egg question: are changes in the way people work requiring new office design approaches or are trends in design itself influencing the way people work? In my view, work itself is being redefined and design is playing catch up. Go back in time and note that in the 1950s and 60s many executives had their own offices and even a dedicated (almost always) female secretary- think “Mad Men.” Over time and to save money as companies were under pressure to trim costs, the now dreaded cubicle was invented – which gave people their own cordoned off space, but were hardly private. And now we have all sorts of variations including what WeWork calls the Hot Desk – a first come, first served desk in a common area; as well as dedicated desks in open space plans; sharing of conference rooms as the perennial private office.

WeWork, in fact, has become a global force in incubator spaces and is now in 15 cities in the US and 13 countries around the world. To read more see this excellent article in Design Week:

Self Driving Cars -Just Down the Road

Tesla's self-driving prototype

Tesla’s self-driving prototype

Implications are very positive for marketers as “drivers” will have more time 

It is not news that autonomous vehicle development programs are nearing market launch. Alphabet current has cars on the road and the projected timetable for commercial launches includes:  Uber and Volvo 2017, GM 2018, Tesla 2019, Nissan 2020 and Ford 2021. While most people are in denial, which is often the case with game changing technologies, soon our driving culture will change. Part of the promise is increased safety. This past year over 43,000 people in the U.S were killed in traffic accidents and this total is predicted to decline significantly with the advent of self-driving cars.

From a marketing perspective there will be new opportunities to get advertised messages and branded content in front of “drivers,” who will soon have more time on their hands to read magazines, use their mobile devices and who knows maybe even pick up a newspaper – wouldn’t that be a novel idea?

According to a report in the wall street journal Delphi Automotive and Mobileye, two leading auto parts suppliers are collaborating to manufacture “fully autonomous driving system that car makers could begin placing in their vehicles in 2019.”

This will change our culture, improve our time management and allow for advertisers to have new, more engaging ways to reach consumers during their daily commutes. Brands that start their planning early will have an advantage.

Top 5 Reasons Why “Top 5” Posts May Be Hurting Your Brand

Screen Shot 2016-08-16 at 8.56.23 AMRemember the old trick where someone would create an ad that said “Sex,” and then the body copy would read “Now that I have your attention, let me tell you about…” Dishonesty and trickery, while initially getting your attention, usually leaves people disappointed or worse yet upset and predisposed to not wanting what you are selling. How many times have we all been tricked into reading a blog post that promised the “Top 5” or “Top 10 Reasons?”  The rationale in favor of this blogging tactic is that “it must work, otherwise people would not do it.”  A valid point perhaps, but marketers need to ask if the net result is in fact brand building or rather aversion. So here are my TOP 5 REASONS WHY TOP 5 POSTS ARE HURTING YOUR BRAND:

Reason #1:  People are sick of it.

Reason #2:  Interest is converted to dislike.

Reason # 3: You bury the benefit or value of your brand.

Reason #4: Your brand is seen as not authentic

Reason #5: Awareness, in many cases is less important than preference