Implications are very positive for marketers as “drivers” will have more time
It is not news that autonomous vehicle development programs are nearing market launch. Alphabet current has cars on the road and the projected timetable for commercial launches includes: Uber and Volvo 2017, GM 2018, Tesla 2019, Nissan 2020 and Ford 2021. While most people are in denial, which is often the case with game changing technologies, soon our driving culture will change. Part of the promise is increased safety. This past year over 43,000 people in the U.S were killed in traffic accidents and this total is predicted to decline significantly with the advent of self-driving cars.
From a marketing perspective there will be new opportunities to get advertised messages and branded content in front of “drivers,” who will soon have more time on their hands to read magazines, use their mobile devices and who knows maybe even pick up a newspaper – wouldn’t that be a novel idea?
According to a report in the wall street journal http://www.wsj.com Delphi Automotive and Mobileye, two leading auto parts suppliers are collaborating to manufacture “fully autonomous driving system that car makers could begin placing in their vehicles in 2019.”
This will change our culture, improve our time management and allow for advertisers to have new, more engaging ways to reach consumers during their daily commutes. Brands that start their planning early will have an advantage.