Services

For corporations

• Brand advisory services to evaluate existing practices or establish new processes
• Program rationale and sell in to executive management
• Corporate and product brand strategy development
• Corporate positioning and reputation change
• Brand architecture analysis and system development
• Naming and nomenclature systems creation
• Advertising strategy development
• Advertising agency search management
• Brand identity and design project articulation and search management
• Creative and strategic resource identification and management

For advertising agencies and brand consultancies

• New business support
• Brand strategy project leadership
• Name exploration and nomenclature development
• Management support
• Networking and resource development