Remember the old trick where someone would create an ad that said “Sex,” and then the body copy would read “Now that I have your attention, let me tell you about…” Dishonesty and trickery, while initially getting your attention, usually leaves people disappointed or worse yet upset and predisposed to not wanting what you are selling. How many times have we all been tricked into reading a blog post that promised the “Top 5” or “Top 10 Reasons?” The rationale in favor of this blogging tactic is that “it must work, otherwise people would not do it.” A valid point perhaps, but marketers need to ask if the net result is in fact brand building or rather aversion. So here are my TOP 5 REASONS WHY TOP 5 POSTS ARE HURTING YOUR BRAND:
Reason #1: People are sick of it.
Reason #2: Interest is converted to dislike.
Reason # 3: You bury the benefit or value of your brand.
Reason #4: Your brand is seen as not authentic
Reason #5: Awareness, in many cases is less important than preference